In our virtual and interactive workshop area, we offer you the opportunity to delve deeper into the probing questions and problems in the start-up process and to learn about new programs, research approaches and techniques. Our start-up experts from TUM, UnternehmerTUM and the EuroTech universites are looking forward to sharing their know-how with you. You do not need any prior knowledge to participate in the workshop: no matter if you are a student, scientist, founder or corporate. Everyone is welcome to join the discussion and ask questions.

Please note: the number of participants per workshop is limited. In order to participate in a workshop, you must register in advance for workshop participation. Workshop registration is open to all registered event participants. If you have a ticket for the event (Hybrid or Digital), you will be informed ivia email as soon as workshop registration opens on the event platform. Only then will you be able to actively register for the workshops. Thank you for your understanding.

09:00 - 10:00 How to Pitch?

prestended by CDTM – Center for Digital Technology and Management

As noted by Lee Iacocca “You can have brilliant ideas, but if you can’t get them across, your ideas won’t get you anywhere.” This is why knowledge on how to translate your ideas into a compelling pitch are crucial, no matter if you are a student, a researcher, or an aspiring founder. We will introduce you to the best practices on pitching and presenting and provide guiding questions for your preparation.

09:00 - 10:00 Building startups in the food business

presented by TUM Venture Lab Food/Agro/Biotech

This workshop is of interest for teams and startups that want to be active in the food industry. It treats about necessary legal requirements and what is necessary to produce and sell food. Futhermore, the hot topic food of the future will be discussed.

09:00 - 10:00 Why? - How to find my personal "why" and why it is so important

presented by UnternehmerTUM – Manage&More

Have you ever asked yourself why some people are so successful and full of energy? One answer is: Because they know their personal why. They know why they get up every morning. Let's have a great hour together by defining our personal why and get to know ourself a bit more better.


10:00 - 10:45 Turning my startup idea into success - acting globally

presented by Erasmus for Young Entrepreneurs

This workshop will put you into the right setting to find your path in exploring opportunities for startups abroad. Get insights on how to receive financial support from UnternehmerTUM to develop and implement a collaborative project with an international mentoring company. Enter your crucial startup ecosystem and community to create the base for your startup success.

10:00 - 11:00 UX in the context of Industrial Design

presented by Valeo - École Polytechnique

Industrial Design is a strategic problem-solving process that drives innovation, builds business success, and leads to a better quality of life through innovative products, systems, services, and experiences. Industrial Designers place the human in the centre of the process.
Industrial designers typically focus on the physical appearance, functionality and manufacturability of a product, though they are often involved in far more during a development cycle. All of this ultimately extends to the overall lasting value and experience a product or service provides for end-users. 

10:00 - 11:00 Why sustainability matters and how to incorporate it into your start-up (idea)

presented by TUM Start-up Consulting & Social Entrepreneurship Academy

Today, more and more stakeholders care about the environmental and social impact of a startup. In this workshop you will learn which questions every founder has to deal with today and which specific requirements you will be confronted with. In addition, we will outline hands-on first steps and measures to get straight into action.

11:00 - 12:00 How to develop a MVB (Minimal Viable Branding) - lean branding for early stage startups

presented by TUM Venture Lab Build Environment

A solid corporate identity and corporate design lead to a solid brand strategy. It is the foundation of a successful startup launch. The MVB approach is proven to result in building compelling market-ready brands. The process helps clarify corporate cultural issues and sharpen the image of the company.
It will allow your team to aligne around the same goals, you have a strategy in place that differentiates your product from competitors, and wins the hearts of your early-adopter customers.

11:00 - 12:00 Entrepreneurial Vision & Storytelling

presented by Eindhoven University of Technology

A cornerstone for every (aspiring) entrepreneur is their vision. Explore how the instruments of vision and storytelling elevate, amplify and communicate the value you intend to deliver. Discover the puzzle pieces needed to start building your vision and telling your story today.

11:00 - 12:30 Patents & Licensing at TUM: a deep dive into intellectual property and the protection of inventions

presented by TUM Patents & Licensing

This workshop is for all TUM scientists and/or start-up founders who are interested in learning more about intellectual property and the protection of their own inventions. An overview of the basics of intellectual property legislation and licensing models is followed by an insight into the patent application process. Afterwards, everyone can test their knowledge about patents on real case studies.

12:00 - 12:45 Learn to Launch & Launch to Learn

presented by UnternehmerTUM Digital Product School

Do you wonder if a particular idea would survive on the market? 
In this workshop, you'll learn how to validate ideas quickly and learn directly from customers. It is all about learning fast and failing fast - as cheap as possible. We will explore various strategies and techniques that help to find evidence in the very early days of your entrepreneurial journey.

12:00 - 13:00 Technology leaving no one behind is an entrepreneurial opportunity

presented by DTU Skylab

Talk & quick innovation sprint on how designing for ALL is an overlooked innovation and market opportunity

12:00 - 13:00 Challenges of hardware development and how to approach them

presented by Venture Lab Robotics/AI

This workshop is of interest for people interested in hardware development and robotics. We start with a short ideation session about “how to overcome challenges in hardware development” and follow with an open discussion and networking.

13:00 - 14:00 Ideation workshop: Is my business idea good enough?

presented by Academy for Innovators

Do you have ideas that could potentially challenge the status quo and make the world a better place? Would you like to come up with such an idea? Bring your thoughts to this workshop and learn how to evaluate those ideas, work with feedback, and develop them in a lean way. You'll learn hands-on what design thinking and the lean startup approach are all about. As a result, you'll get a framework that you are able to apply to any of your entrepreneurial ideas. This will help you unlock the full potential of your ideas and attract like-minded people and resources to scale it when the time comes.

13:00 - 14:00 Co-create Femtech solutions with Tech4Eva start-ups

presented by EPFL - Tech4Eva

Women's health is a very broad area that needs a lot of solutions. In this workshop led by one the leading Femtech accelerator in Europe, we invite you to think about issues of women's health and already to imagine what the solutions would be. We will be able to connect you to startups already active in this field and advance your ideas. After this first interactive session, don't miss the opportunity to discover the Femtech startups at the pitch session. You will be able to vote for your favorite startup by awarding fictive money.

13:00 - 14:00 Why selling is as important for startups as good technology and domain knowledge

presented by TUM Venture Lab Software/AI

For startups, selling is as essential as having reliable innovative products. For too many startups, this is more difficult than designing advanced products. Antoine Leboyer, MD of the Software/AI Venture Lab presents an introduction on sales of innovative technical products so that you could understand better how to close sales and develop harmonious relations with your prospects.