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Consumer Science

Master of Science (M.Sc.)

This master’s program will help you achieve your goal of becoming an expert in consumer research with a unique international and interdisciplinary profile. The program offers an inspiring combination of management studies, social and consumer sciences.

TUM School of Management

Key Data

Type of Study
  • Full Time
Required Language Proficiency Languages of Instruction
  • German
  • English
Main Locations
Admission Category Start of Degree Program
  • Winter Semester (October)
Standard Duration of Studies
(Number of Semesters)
  • 4 semesters fulltime
Credits Costs

Information on Degree Program

What does this program cover?

The Master in Consumer Science (MCS) at TUM School of Management is one of a kind in Germany. It guarantees you a unique academic experience with fellow students from many different countries and academic backgrounds. This diversity, combined with the broad curriculum of the program, nurtures the exchange of different perspectives, fosters intercultural skills and prepares you for a successful career in an international setting.

For a comprehensive description of the program, please refer to the degree program documentation:

How is the program structured?

  • The first semester concentrates on the required Basics of Consumer Science and Electives in Economics.
  • In the second and third semester, the focus lies on the courses of the chosen specialization – „Innovation and Entrepreneurship“, „Marketing, Strategy and Leadership“ and „Consumers, Technology and Sustainability“ and the project studies. These are complemented by further General Modules in Consumer Affairs.
  • The program is completed with the Master’s Thesis in the fourth semester.

Im Detail:

What is the language of instruction?

Required language skills for admission:

You need sufficient English language skills if you wish to apply for this program. Evidence of your language proficiency has to be submitted before the end of the application deadline. Learn more about recognized certificates and other ways to prove your English language skills.

This evidence of your language proficiency confirms that you comply with the minimum language requirements for admission to the program. Depending on the program and your individual background, it may be necessary for you to keep working on your language skills during your studies. Be sure to take a look at the services of our Language Center.  

Language of instruction:

The language of instruction for this program is usually English. This means that most of the modules are offered in English. Some courses may, however, be taught in German.To learn more about the language of instruction for each module, contact the departmental student academic advisor of this program.   

Which further expertise and skills will I acquire?

The MCS program combines perspectives from a variety of disciplines, which makes it particularly challenging. You will need a sound theoretical and methodological foundation. This is provided mainly by courses during the first two semesters, preparing you for more specialized courses in your last two semesters.

The program includes a mandatory Project Studies module that provides you with hands-on experience in a practical, interdisciplinary environment.

All students spend at least a short period abroad as part of their degree. This gives you an intercultural sensitivity that will greatly benefit you as a manager.

Which professional opportunities can I take up with this qualification?

In today’s interconnected world, consumer science is becoming more and more important. Companies, governments, NGOs and research institutions all over the globe are looking for graduates who understand how consumers operate in their economic, social and environmental contexts, against the backdrop of ongoing digitization. As a specialist in consumer research with interdisciplinary and international experience, you will be in an excellent position to meet the requirements of future employers.

Binding Regulations for Progression of Studies, Examinations and Application

Application and Admission

How do I apply? (start of program in winter semester 2019/20)

Minimum requirements to apply for a Master's program at TUM are a recognized undergraduate degree (8 semester bachelor's degree program in architecture at TUM or equivalent) and the successful completion of the aptitude assessment procedure. Aptitude assessment allows the TUM school or department to which you are applying the opportunity to evaluate your individual talents and motivation for study.

You must apply online using the TUMonline application portal. After completing the online application process, you will receive a list of documents you must submit to TUM in hard copy by the application deadline.

In detail:

How do I apply? (start of program in summer semester 2020)

Minimum requirements to apply for a Master's program at TUM are a recognized undergraduate degree (e.g. a bachelor’s) and the successful completion of the aptitude assessment procedure. Aptitude assessment allows the TUM school or department to which you are applying the opportunity to evaluate your individual talents and motivation for study.

During the application period, you must apply through the TUMonline application portal and upload your application documents.

If you receive an offer of admission, you will additionally have to submit individual documents as notarized hardcopies by post to be enrolled.

Generally, applicants with a qualification for postgraduate studies (e.g. a bachelor’s) obtained outside of the EU / EEA must have their documents reviewed in advance through uni-assist.

In detail:

Which documents do I need to submit? (start of program in winter semester 2019/20)

We may require additional documents depending on the type of secondary school diploma you earned and your country of origin. After completing the online application process, you will receive a list of documents you must submit to TUM in hard copy by the application deadline.What application periods and deadlines to I need to meet?

What application deadlines do I need to meet? (start of program in winter semester 2019/20)

Application period for winter semester: 01.04. - 31.05.

Our online application portal TUMonline will create an application form and a checklist with the documents you have to hand in. The checklist shows which documents you need for admission and which for enrollment.

You must submit the signed application form and all documents you need for admission before the application deadline.

Please also submit the documents we need for your enrollment as soon as possible. If individual documents for enrollment are not available to you yet, you can hand them in up to five weeks after the start of the lecture period. However, we recommend that you submit all required documents well before the semester begins, as you will not be enrolled until all documents have been received.

Please check your TUMonlineaccount regularly, to see if we have any queries to your documents or if you have to amend one or more documents.

What application deadlines do I need to meet? (start of program in summer semester 2020)

Application period for the winter semester: 01.04. - 31.05.

An application for the summer semester is only possible for higher subject semesters. Application deadline: 15.01.

During the application period, you must apply through the TUMonline application portal and upload your application documents. Please be aware that we can only process your application if you upload all required documents within the application period.

We will review your application as soon as it is complete. Please check your TUMonline account regularly, to see if we have any queries to your documents or if you have to amend one or more documents.

After receiving admission, you will see in TUMonline which documents you have to submit for enrollment, and in which form. Please note that you always have to send the signed application for enrollment and all notarized hardcopies by post.

We recommend that you submit the documents for enrollment as soon as possible after receiving admission. If individual documents are not available by then, you can submit them up to 5 weeks after the start of the lecture period. You will, however, only be enrolled once we have received all documents.

You can check the status of your application at any time in your TUMonline account.

On what basis does TUM select applicants for admission?

Selection takes place through an aptitude assessment procedure. Aptitude assessment is a two-part procedure after the submission of an official application to a program. In this procedure, the TUM school or department determines whether you meet the specific requirements for its master’s degree program.

In the initial stages, the grades you obtained during your bachelor's program, as well as your written documents, will be evaluated using a point system. Depending on the amount of points accumulated, applicants are either immediately admittedrejected or invited to an admissions interview

Where can I find the online application portal?

The online application process takes place through our application portal TUMonline.

Do I have to complete an internship?

This degree program does not encompass a compulsory internship nor is an internship a requirement for admission. However, it is recommendable, as a rule, to gain practical experience as soon as possible.

Additional Information

Master geschafft und nun wollen Sie ins Berufsleben starten? Bei Fragen zur Berufsorientierung, Jobsuche und Bewerbung unterstützt Sie das Team von TUM Alumni & Career.

Wenn Sie weiter wissenschaftlich arbeiten wollen, informieren Sie sich doch über eine Promotion an der TUM.

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