Overview of communication formats and strategies
Lunch Series: Best Practice Science Communication
Event location
Online
Target audience
professors
Presenter
Dr. Christina Berndt, Prof. Dr. Jeanne Rubner
How do the media cover scientific topics? Which stories make it onto the front page? How should I handle interview requests? Do I have to answer all the questions that journalists ask me? What should I do if someone challenges me on social media? These questions highlight the growing importance of professional science communication for researchers – and Dr. Christina Berndt has answers.
This workshop is designed for professors of all levels of experience. Language: English
Dr. Christina Berndt, senior science editor at Süddeutsche Zeitung since 2000, combines a background in biochemistry and immunology with her passion for journalism. She has received numerous awards and was named Germany’s “Science Journalist of the Year” multiple times, the last of which in 2021. Moreover, she is the author of numerous bestsellers and a frequent guest on talk shows. In conversation with VP Prof. Dr. Jeanne Rubner, she helps researchers effectively share their work.
Goals
- You will understand what the media expect from researchers.
- You will gain an overview of communication formats.
- You will receive tips for your own communication strategy.
Methods
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Moderated talk between Dr. Christina Berndt and VP Prof. Dr. Rubner, sufficient time for exchange of experiences and discussion
The instructors
- Dr. Christina Berndt, Senior Science Editor at Sueddeutsche Zeitung
- Prof. Dr. Jeanne Rubner, TUM VP Global Communication & Public Engagement