• 5/15/2023
  • Reading time 1 min.

Webinar on decision making on May 17

How do we make decisions?

In business life we make dozens of decisions every day, conscious and unconscious. What do they depend on and how do individual decisions influence complex processes? In a free public webinar on May 17 at 1 p.m., researchers from the TUM Campus Heilbronn and the Israeli Hebrew University will explain important factors of decision making.

Women with laptops MATT STARK photography
The webinar of the TUM Heilbronn Campus explains new research findings.

The topics of the webinar range from brain research to the analysis of purchasing decisions with eye-tracking technology to decision making in the management of supply chains.


"Decision Making: From Neurons to Organizations"
Wednesday, May 17, 1 p.m.

  • Lilach Avitan, Professor for Brain Sciences (Hebrew University): The Neural Basis of Decision Making
  • Martin Meißner, Professor for Digital Marketing (TUM): Investigating Consumer Decision Making
  • David Wuttke, Professor for Supply Chain Management (TUM): Decision Making in Supply Chain Management
  • Questions and answers

The webinar will be held in English.  

Registration and further information

Further information and links

At the TUM Campus Heilbronn, scientists from management and computer science research and teach on digital transformation and family businesses.

Technical University of Munich

Corporate Communications Center

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