Webinar on decision making on May 17
How do we make decisions?
The topics of the webinar range from brain research to the analysis of purchasing decisions with eye-tracking technology to decision making in the management of supply chains.
"Decision Making: From Neurons to Organizations"
Wednesday, May 17, 1 p.m.
- Lilach Avitan, Professor for Brain Sciences (Hebrew University): The Neural Basis of Decision Making
- Martin Meißner, Professor for Digital Marketing (TUM): Investigating Consumer Decision Making
- David Wuttke, Professor for Supply Chain Management (TUM): Decision Making in Supply Chain Management
- Questions and answers
The webinar will be held in English.
At the TUM Campus Heilbronn, scientists from management and computer science research and teach on digital transformation and family businesses.