21 Oct 2026

Discussion on small and medium-sized businesses

TUM Talk

  • Wednesday, 10/21/2026
  • 5:00 pm

Event location
TUM Heilbronn Campus

Target audience
students, public

Once again this year, the TUM Talk will follow the full-day conference “Rethink.Mittelstand – Success Through Action,” organized by TUM and the ZEIT Publishing Group on the Heilbronn campus. Here, visionaries, female entrepreneurs, CEOs, and decision-makers from academia, politics, and civil society come together to discuss the use of artificial intelligence, digital value creation, and the transfer of research into practice.

Under the theme “Data as a Compass: From Scientific Insight to Strategic Business Decisions,” Marcel Fratzscher, Prof. Thomas Hutzschenreuter, Markus Frank, and Claudia Pohlink, will discuss these topics, moderated by Prof. Jeanne Rubner, Vice President for Global Communications and Public Engagement at TUM.

Register now

  • The event will be held in German.
  • A translation service is available upon request.
Speakers
  • Marcel Fratzscher, President of the German Institute for Economic Research (DIW)
  • Prof. Thomas Hutzschenreuter, Professor of Strategic and International Management at TUM
  • Markus Frank, Executive Board Member for Digitalization and Logistics at JAKO AG
  • Claudia Pohlink, Director of Data & AI at FIEGE
How to find us
  • Venue: AULA , Bildungscampus 6, 74076 TUM Heilbronn Campus
Event overview
HSTS