Course offered for digital political communication
Understanding and applying Data Science in social media
The program provides a basic understanding of how data are generated in social media and how the data can be made usable for digital political communication. Topics include the success of campaigns like #MeToo and #BlackLivesmatter, the enhancement of election campaigns using micro-targeting as well as the impact of incorrect information and fake news.
Prof. Yannis Theocharis and Dr. Jan Zilinsky of the TUM School of Social Sciences and Technology and the Munich Data Science Institute are experts on political behavior who focus on digital media. They will provide course participants with an introduction to this dimension of digital communication.
The five course units are provided as a mixture of online and presence dates, beginning on February 2, 2023. The target group is professionals working in political PR or consulting, in political journalism or in social media management and digital marketing. The course will be held in English.
You can take part in a free preview and introduction on December 2, 2022 at http://go.tum.de/977277.